Going All-In w/ Joe & Julia Langton

Success is never guaranteed. But if you never even try going after what you really want, you’re pretty well guaranteed never to get it. Today, Joe and Julia Langton, the father-daughter team behind the podcast Automating Success, are here to tell you not to listen to the people you say you can’t do it. Join us to explore how, if you find your passion and run with it, truly go all-in, doors will open up and you will succeed.

Highlight Reel:

1:40 Automating Success

3:30 The person I am today

12:40 A bad communicator

18:20 Don’t tell me I can’t do it

21:40 Finding your superpower

24:50 Going with your gut

29:30 Do it all-in!

35:10 Julia’s perfect world

44:20 Joe’s perfect world

Adrienne MacIain 0:01

Hey, everyone, welcome to the That's Aloud podcast. I'm your hostess, Dr. Adrienne MacIain. And today we have Joe and Julie Langton, please introduce yourselves.

Julia 0:13

I'll go first because I know you'll go more in depth. I'm Julia Langton, I'm COO of Automated Outdoor. And I don't know, I know you take it away more, so you'll go more into depth.

Joe 0:23

Yeah. So Julia and I, we're a father-daughter combination that has the privilege of working together on a daily basis. And I like to think that we both elevate each other equally. She lets me see things from a younger, female perspective, I see things from a middle-aged businessman perspective. I think I add an element of being able to kind of go and take over a room, but she adds the element of kind of keeping that in check right now. I think that's kind of how we work well together. We have a podcast that we do together called the Automating Success Show that is one of my greatest joys every week to do with her. I think it's a great learning experience for her to talk to some of the CEOs and thought leaders that we talk to. We are running a, like she said, robotic automation business where we help other people in the industry learn about automation and implement it. And then we also run Langton Group Landscaping. So.

Adrienne MacIain 1:37


Joe 1:38

That was a mouthful. I know. But that's us.

Julia 1:40

See, I knew you would take it for me. There you go.

Adrienne MacIain 1:42

Yeah. So I actually help support the the podcast that you guys do. And so I have the privilege of getting to listen to the footage before anybody else does. And so I just want everyone out there to go and take a listen to one of their episodes, because it's about so much more than just, you know, automated outdoor equipment. It's really-- they have a wonderful kind of banter between the two of them, a great kind of relationship. And also, it's just about leadership and success and all kinds of different... what's the word I'm looking for...themes here, that are really just wonderful. So.

Joe 2:21

It's just, it's success stories. I think it's about, you know, interviewing people that have or are achieving their dream and their best life. And in, I think, like how you said it, you're right, it's not only about outdoor automation, it's, you know, we have writers on the show, and authors, just all sorts of different people just doing what they love every day. And it's meant to inspire people to pick your passion and run with it.

Adrienne MacIain 2:53

So what do you think when you say 'automating success?' Why do you think it's important to automate success?

Joe 3:01

Well, I think you could almost say it's more like replicate success, right? So, you know, to us, we wanted to say automate, because we're using automatic lawnmowers. But the reality of it is, I think if you look at the majority of successful people, they've figured out a way to replicate or duplicate themselves as easily as possible.

Adrienne MacIain 3:24

Sure, yeah. Alright, so I'm going to go ahead and ask the fated question and see what happens. So what story is the world not getting?

Joe 3:38

So I think the story that they probably wouldn't get is what turned me into the person I am today. Okay. So, I'm a six foot four, 275 pound, well-spoken man. And people probably look at me and think that I've always been this way. But there was a period of my life, when I look back on it in high school, really, where I was not that person. I actually, looking back on my childhood, we were somebody not right. I went from being in a school and having friends up until about third grade, and my mom and dad, we moved into a new house, we went from the Schaumburg area, the Elgin area, in Illinois. And my experience in grade school was not quite the same when I went to the new school, as it was at the old one. Unfortunately, I gained weight very quickly, as a younger kid, once we did that transition, and you know, there were some pretty lonely times as the kid on the playground getting bullied, getting called fat and you know, it's kind of rough. And then the thing was, I kind of hit a day where I grew into myself and realized I didn't have to take that anymore and started to fight back. And kind of went through that evolution. And then I hit high school, started playing football, and everybody wanted to be around the really big guy that, as I would say, the man amongst boys, you know, the one 240 pound sophomore in high school. But what's always been funny to me is, when I talked to my friends that I still know from high school now, and a lot of them have actually worked for us at some point in time. Some days, I'm surprised that I wasn't always the captain of the football team, or I'll be surprised that sometimes my coaches didn't believe more in my leadership. And one of the things that my friends have always said was, they're like, Joe, you were not this in high school. But my memory, in my memory, I feel like I've always been this person. And I suppose the story that's never told, is, I was not always this person. It probably took me, almost till I was 30, to truly realize I see things differently than other people. I don't have to stay in their lane or their way of seeing things. And what do I have to lose? I'm just going to be myself. It kind of took a divorce for me to realize that, I suppose looking back on it in life also. And yeah, so I guess that's the story for me that is something that, maybe people when they're watching our podcast or whatever, don't realize that I had to take, there was a lot of I don't want to say pain, but a lot of not great times that turned me into the person I think that I am today.

Adrienne MacIain 6:57

You said so many interesting things in there, so let's see if I can parse some of this. So what I love is, so first of all, I can completely relate. I went through this awkward phase, where I was chubby, and nobody wanted to be around me. And you know, especially in junior high school, I think I was a very, I was just very me, I had a really big personality. And that didn't always go over well. And so I was very open about certain things, like, I liked boys, and I liked girls, and I let everybody know that. And so, you know, back in, like, the early 90s, that was not something that you talked about, right. And so what I found is that once I started being open about these things, other people started coming to me and telling me all their secrets. And I suddenly became sort of like the Dr. Ruth of the school, where everybody's coming, talking to me about their weird problems. But what I loved about that is that I found my kind of, I found my niche. And it's funny how, you know, in one context the big guy is awkward and embarrassing, and then another context the big guy is the guy that you want to be around. And so in different contexts, what we think of as a weakness suddenly becomes a strength.

Joe 8:16


Adrienne MacIain 8:16

And so I wanted to point out too that one thing you said is that you don't think about that anymore. It's like, you know, I feel like I've always been this person. Well, the funny thing is, when you change a belief, you can actually change your past. Do you see what I mean? It's like, we have these stories, but how we view them changes depending on where we're standing, what our perspective is now. So you could have seen that as like, Oh, I was bullied as a child, and I was a victim. Or you can see it as I went through this phase that taught me humility and then made me into the person that I am now.

Joe 8:55

Yeah, totally. Well, and something that I think I need to expand on is, you know, when you hear me tell it from one perspective it seems like I was the victim, but I'm sure, and it's something that I always am like, when I'm seeing things like on Facebook or Twitter, you know, now with all the social media, I find myself getting defensive sometimes because people will assume the big person is the bully.

Adrienne MacIain 9:20


Joe 9:20

And, and I have to say, it's something that bothers me to the core, 'cause the big person is only seen as the bully because, when they finally decided they're not going to take it anymore, they inflict harm at a greater rate than the person typically bullying. And it was the next thing I had to overcome. It's like, what I found was, you know, as I was that big guy that all the guys wanted to hang around with, all the girls were almost like, What's wrong with that guy? That they didn't understand it was me just making sure that those guys that used to bully me in seventh and eighth grade, don't ever do it again. So I think that it's, it's funny, it's not it's not funny, it's actually kind of sad when you look at it, how you kind of sometimes have to build yourself up, and then you have to almost keep yourself shelled off until you reach that point of security where you realize you don't have to fight anymore. Like you don't have to protect yourself anymore, and you can just open up and allow people to actually know you.

Adrienne MacIain 9:20

Yeah. Well, and I think the psychological aspects of bullying are really under-noted, if that makes sense. I think that, you know, the physical aspect of like, you know, oh, well, I was afraid for my physical security. People understand that, but most bullying happens up here (in the mind).

Joe 10:55

Yes. Totally.

Adrienne MacIain 10:56

And Julia, you know this, girls can be just as mean.

Julia 10:59

Yeah. Absolutely.

Adrienne MacIain 11:00

Just as mean.

Joe 11:04

Yeah. Well, and the thing about guys, usually when you're mad at each other, it's like, for three minutes, you know. The majority of fights that happen last about three minutes, you both exhausted yourself, and then you're like, Man, that was really dumb. Let's go play kickball. You know that's the one difference with boys and girls, I'd say.

Julia 11:20

And guys do a lot of physical arguments, maybe not physical, but they're very upfront. With girls, it's very passive aggressive mind games, which I think is a little bit worse.

Adrienne MacIain 11:30

Oh, yeah.

Joe 11:32

Guys are definitely the chest pounders, want to look really big, half the time we don't want to do anything, we're just trying to set our position of dominance. I think there's definitely more of an intellectual level with girls, you know. So...

Adrienne MacIain 11:47

Yeah. I'm actually writing a book right now on emotional abuse called Enough. And so one of the things that I talk about is how emotional abuse leaves all these scars that nobody sees. And so in some ways, it's much, much more dangerous, over a long period of time to be exposed to emotional abuse than physical abuse. Because when you're, you know, when you get hit, it's like, Well, that sucked. But then, you know, you recover. And it's very clear that like, you know, somebody hit me, and that sucked, but like, you know, that's not my fault. Yeah. Whereas with emotional abuse, you internalize it, and you think, Well, I must be causing this, this must be me that's doing this. And I think that's a lot of how bullying scars us as a kid, that we take this shame on, on top of the bullying.

Joe 12:39

No, that's great point. Should be a good book.

Adrienne MacIain 12:40

Well, I'm working on it. So when would you say... so it sounds like the tide kind of turn for you at a point where you kind of grew into yourself and started doing football?

Joe 12:54

Yeah, and you know, even football for me was kind of, kind of rough. Because, you know, I look back, you know, so the some of the main people I still talk to in my life are all people I played football with. I mean, I have to say, when it comes to sports, those are just bonds that that are made in stone. I mean, there's just that, that's just the way that it is. I I'm a big advocate and believer in sports. I think that people should definitely do it. I think it's one of the reasons I'm successful today is because of what I took from any sport I played, but you know, I had a coach that was pretty hard on me also. And it took me a long time, speaking of the story that's never told, it took me a long time to grow up and realize that even though I was really mad at the coach, I just realized he wasn't a good communicator. So you know, to break that story down a little bit, you know, we had a game that we lost pretty bad and the coach really took it out on me. I had walking pneumonia at the time, I had a doctor's note to prove it. He took me out, never really let me start again that year. None of my teammates understood why. And then my Sports Awards night really embarrassed the hell out of me by saying that, you know, Joe's a guy we moved up sophomore year to varsity, expected big things out of them, but has never turned his boy-fat into some real man-muscle. And what really, really upset me, and anybody that knows and lifted with me is, I was bench-pressing 320 pounds as a junior in high school, okay. There was no boy-fat left to change into man-muscle. But he said this in front of an auditorium of parents, and, you know, it's another thing that's always stuck with me, right? But talking about learning from it, now that I'm a leader, his form of poor leadership is, in my opinion, what makes me a better leader. Okay? What he should have actually told me, looking back on it was... you know, we didn't come from money, I am a literally a self-made person. My mom and dad were very hard working. My mom used to work at jewel and deli. My dad was a union labor, they both ended up working for the city. So it's not like somebody gave me a bunch of money and said, Go and start a business. Right? But what his issue was, in order for me to have a vehicle back then my mom and dad said, You have to have a job if you want a car. So I would work out in my study hall, for weightlifting, and then go to work, still able to lift 320 pounds. But what he wanted was my leadership in the building, lifting with the team after school. Now what I've, it's taken me many years, I'm 41, to realize he's just a bad communicator. What he should have just said to me was, Hey, Joe, you're a strong kid, this comes easy to you, I need you to be here to show the people that it doesn't come easy to that you're dedicated and committed to the team. Instead, he took it out and just said really mean things in front of other people, thinking it was gonna motivate me. But I'm not somebody that's motivated by anger. I'm someone that's motivated by communication. Okay? So if somebody needs something out of me, I want them to just tell me, Hey, Joe, I really need you to do this for me, because I need you on my side. Then I will, I'll give you, I'll give you everything I have. But when somebody just tries to get me angry to do it, well now my defense mechanism, which is probably something that got built in eighth grade, is I fight my way out of it. So now it's like, No, no, no, you don't yell at me. I, I'm, I'm a 280 pounds, six foot four guy. Absolutely not. Right? So looking back on it, you know, now I'm mature enough to understand myself now and catch myself in the moment. Okay? And I think even my own daughter, probably just, just like I see her grow right next to me and mature, she probably sees it in me, just in dealing with people everyday. But yeah, so I don't know. Man, I'm really off on a tangent here. I, I told you, I was just gonna roll with it.

Adrienne MacIain 17:38

I love it. I love it. No, I just want to point out something so cool that you just did naturally, which is an exercise that I actually walk people through all the time, which is so you have this traumatic experience, right? Now, I want you to insert yourself into that as an adult and intervene on your child self's behalf. And you just did that. You just kind of went back and said, If I had the capacity now, I would explain to him like, Hey, anger doesn't work for me. What works for me is communication. Just tell me what's going on coach? And then this is what he would have said.

Joe 18:13


Adrienne MacIain 18:14

So that's beautiful that you just did that naturally. That's awesome. Yeah. So what do you think has blocked you from sharing this more often?

Joe 18:31

Sometimes it's really not a part of my life that I want to remember. It's one of those things that you kind of ball up in your stomach, and you throw it down there and let it stay there. And you know, I always tell people, I tried to play college football, I didn't do any of that. And some days, I say that I regretted it. And then I catch myself in saying it, because had I played college football, my favorite part of my life that's sitting right next to me, wouldn't be sitting here. So, you know, 'cause my whole life would have changed, and I might not be sitting on this podcast with you right now, because my entire life would change. But, you know, going back to what you said I kinda do naturally, I also always used to say, I didn't play college football, because my coach was an asshole, and I didn't want to play because of him. And then also because I met her mom in high school, and I got married. But at the end of the day, you know, if I have to be honest with myself, I really didn't play college football because I just didn't think I was good enough. You know, even though I had schools looking for me, and sending me scholarships, and offers to have scholarships, I always figured out an excuse not to do it. Because honestly, he got in my head and made me believe I just wasn't good enough. And if, man, if I could go back and talk to myself, I would know better, I would know that that is just something that was in my head. But the good news is where I am in my life now, I don't let anybody tell me I'm not good enough. So, you know, it's like I, and she's, she's smiling 'cause she knows, I mean...

Julia 20:22

He's not lying.

Joe 20:24

Somebody tells me, I mean, right now, you know, I tell people that her and I, if we don't do $4 billion in business in the industry we're in in the next decade, her and I did something wrong. And I tell people that and they're like, Wait a minute, $4 million? And I'm like, No, no, no, $4 billion. You know, I will not allow somebody to tell me that's not achievable. We are going to achieve it. I started setting goals like that for myself, I, you know, I said I was gonna be a millionaire by the time I was 35. Unfortunately, it took me till I was 37. But at the end of the day, I had the goal, right?

Adrienne MacIain 20:58

That's pretty close.

Joe 21:00

And now I tell her all the time, you know, I want to, by the time I'm 60, to say that I have built a business that's achieved billion dollar income status. And that's the goal, you know. But that's the one thing is now I won't allow anybody telling me it can't be done. I will sit, and figure here at this desk, and just constantly think about what it's going to take to have it, to make it happen. So I suppose I used to think my coach was a jerk. But the, the version of me now should thank him, you know, because it's probably a lot to do with why I'm the person I am.

Adrienne MacIain 21:39

That's really insightful. That's really insightful. Deep. What I love about that so much as you're recognizing that it was you that that figured all this out, you know? Your coach didn't teach you that stuff by being mean, right? You had to go through the work to figure all of that out by yourself. I often say to people who are telling me these kind of traumatic, horrible stories, that you did develop superpowers from that pain, but it wasn't the pain that actually gave you the superpowers. You already had those superpowers, you just didn't know until you needed them. And it was that pain that kind of set off the need, where you went, Okay, now I'm gonna look in here for my superpowers. Oh, here's one, here's one. Everybody has them in there. And so you don't have to go through these horrible, traumatic experiences to find those things. And to know that you don't need to listen to other people who nay-say, you don't need to listen to the haters.

Joe 22:39

Yeah, well, and even as I hear you say that, like, there are people that go through, I mean, truly horrible experiences, right? I mean, the whole playground scenario, that was pretty horrible. I mean, looking back on it, you know. Bad for my sister, Vicki, because my sister was actually who got me through that time in my life, you know. But when it comes to football thing, you know, there's way worse that people deal with. Right? Yeah, so like, for me, I just look back on it, maybe it's why I don't talk about it that much is because if those are some of the worst things that I'm going to deal with, who am I to complain? Because there's, you know, there's people dealing with way more than that.

Adrienne MacIain 23:22

Of course, but the thing is, you can't really compare tragedies, you can't compare trauma, because the worst thing that happened to you is still the worst thing that happened to you. You know, it's like I always say to my, I have this nine year old girl who's just so funny, I love her so much, but my daughter says the goofiest things to me sometimes. But I have to take it seriously, like, Okay, so this is the worst thing that has ever happened to you. Okay. Like, at your age of nine, this is the worst thing that has ever happened to you. And take that seriously. You know, and it may seem ridiculous to us, but it's like, Alright.

Joe 23:56

When you look at it from that perspective, that makes sense. Because all the things I'm bringing up are just things that happened when I was a kid, you know? So...

Adrienne MacIain 24:01

Yeah, yeah. So we all have, you know, we all have our cross to bear, right. But the bottom line is that everyone experiences the same emotions when we go through this stuff, no matter what it is that happened. The actual content is kind of irrelevant at the end of the day. And that's why you know, I love doing this podcast, because when I have these people on and they tell these different stories, it's like, everyone's story is completely unique. And yet, they're all relatable. We can all relate to that story of that mean thing that your football coach said in a public space, because we've all had somebody throw us under the bus. You know? And we can all relate to being bullied on the playground. Not necessarily specifically that, but we can all relate to people being mean to us for what seems like no reason.

Joe 24:52


Adrienne MacIain 24:53

Yeah. So how do you think that changed you?

Joe 25:00

Well, I mean, I think I, like I said, it just made me realize like, never again. Right. So, you know, I, it's, you know, it'll be funny, I think it'll always be funny for me when I'm 60 to look back at when I'm 40, you know, and I'm sitting here saying never again. I'm sure this is what's nice about a podcast like this, I'll be able to look back on it. And I'm sure something will come up, or somebody put some sort of doubt in me, and I'll think I'm this hard, callous guy that I'll be like, Man, why did I ever listen to that? You know, but, but yeah, you know, how it changed me was just to go with my gut more. I mean, it's like, I'm a true believer in gut instinct now. And when I talk to somebody if I just don't feel right about the conversation, probably means that person's probably not talking to me for our best interest, but probably their best interest. You know? And I guess it's also made me realize that you can't go back. In fact the biggest thing that's, if it's changed me for anything it's this - I suppose I can't, I know now, even though I think if I could go back and talk to the 16 or 18 year old version of myself, I would give myself some advice, but, but I can't. Julia, it's almost a perfect time for me to share this story, is Julia didn't want to go out and play college volleyball. Okay. I couldn't understand it. Okay. Because to me, not playing college football was something I like, low-key regretted. I mean, I guess that's the thing. It's like, I almost feel guilty to say I regretted it, because I know I would not have her. So it's like... But at the end of the day, take that aside, I just wish I would have known if I could have made it or not, right? Started in the college level. So when she didn't want to play, I couldn't believe it. And I called my dad, who, by the way, he and I have such good relationship. And she knows I talk to my dad every day, if I don't call him by eight o'clock he's calling me at 8:10.

Adrienne MacIain 27:10

I love it, I love it.

Joe 27:11

Like I said, I called my dad, I said, Dad, it's taken me 18, well, more than 18 years, took me a long time to realize, but how did you let me not play college football? And he said, What do you mean? And I said, Julia doesn't want to play college volleyball. Like, she has opportunities? She doesn't want to do it. How? How and why did you even let me say no? And he said, Joe, you're gonna let her say no the same way I let you say no. Because I can tell you as your father, has it made a difference? You have a successful business. You're a great man, you still talk to me as your Father, you talk to your mother every day. You have a fiancee that you're with, you have step-kids that you had. So does it make a difference? And that was the thing, I said, Dad, you're right. It doesn't make a difference. She's got to pick her own path. So I mean, I guess that's the thing for me too, you know. It's like, I can't change the past. But I can make sure I don't do anything in the present that I'm gonna wish I could change. That's what it is. I don't I don't want to do anything now that I wish I could go back and tell myself different later. I just want to do it how I feel it now, because even if I fail, I won't regret not doing it.

Adrienne MacIain 27:14

That's such an important distinction.

Joe 27:23

She was smiling like I was maybe over time.

Julia 28:11

No, it's just kind of crazy, 'cause you can tell he's figuring this out just as he talks.

Adrienne MacIain 28:48

That's what we do here. Come up with insights. Right? I love it. I love it. I think you've really, you've hit on something so important there, which is that when we regret things, it's usually not something we did, it's something we didn't do, or that we were too scared to try. You know? I always say everything you want is on the other side of your fear. So if you know there's something that you're scared of, that's the thing that you should go straight toward, straight toward it, because that tells you you care about it. If it scares you, you care. So just go headlong at that thing, whatever it is.

Joe 29:29

Good advice.

Adrienne MacIain 29:31

So who do you think needs to hear this story?

Joe 29:35

Any person that doubts whether they can do something. I think people always say like, sometimes you're like, Man, I can't keep I can't keep up with you. Or they'll be like, Do you even sleep at night or whatever? And the thing that I'm always amazed with is I don't really think I'm anything special. I mean, I truly don't. I tell people all the time like, I'm not any different than you are. I'm not any different than Julia is. The only difference is I just do it. I just do it. So the people that need to hear it are the people that question if they're good enough to do it, 'cause if you're questioning it, stop questioning, and do what you're passionate about. If you're doing something that you have zero passion for, and you're just working through it just because it's something to do, you're wasting your life. Find something that you're passionate about. Do it. And you'll never feel like you work another day in your life. And chances are the success will come right along with it.

Adrienne MacIain 30:42

Completely agree. Beautiful. So what would you say? I think you've just said this, but the next question is, What's the main message or takeaway? So can we like, put that into a nice little box for everybody to take home and a nice little package with a bow on top of it?

Julia 31:02

Wrap it up nice, Dad.

Joe 31:05

Actually, I am so just in the moment in this podcast, I think back to what I actually just said.

Adrienne MacIain 31:13

Alright, well, then let me take a crack at it. Okay? So I think what we're really saying here is that you can achieve anything, literally anything, as long as you're willing to face down your fear and deal with some discomfort. Just do it.

Joe 31:29

Just do it. And, you know, do it all-in. I mean, don't put a toe in. You know, I mean, that's, that's the one thing... You know, I'll tell you something that I do when I actually, I will late, I'll wake up sometimes, some of my best ideas come while I'm dreaming. Okay? I dream about... half the ideas we have, I've dreamt them.

Julia 31:54

Yeah, his dreams are crazy

Joe 31:55

Really crazy.

Adrienne MacIain 31:56

I love it.

Joe 31:57

But I actually will, like, take my phone, I'll wake up from a dream, and I'll do a voice memo. And then I wake up the next day, and some of my voice memos, I'm like, Wow, that's some craziness. Like, 'cause it doesn't pertain to anything. I can't believe I got up and did it. And then there's other days where I wake up, and I just start writing it down, and we do it. Okay. But the point is, you know, do it full-in. And when I mean do it full-in, if the thought comes to you in your sleep, make sure you capture the thought. Because if you don't, chances are you'll forget it tomorrow. And it's gone. That's it. The moment has come and it's gone. And then the other thing I'll say is, you know, pay attention to where the universe is taking you, because looking back also, another reason with college football that I never did it was... So I wanted to be a meteorologist, by the way. I still love meteorology. She hates it.

Julia 32:56

He talks to me about clouds all the time. We'll just be driving through, what is that? I don't know.

Joe 33:00

The weather channel will be playing in the background at my house on a constant loop. And people are like, How many times are you gonna watch The Weather Channel? I'm like, Well, the radar updates every ten minutes. I mean, yeah, I don't know. But anyways, back to the universe stuff. So, all the offers that I was getting to play football were all to go to school for business. And I was always like, I want to be a meteorologist. I need Penn State or Northern, I need some of the schools that offer meteorology to give me a scholarship. Now looking back on what I just said 20 minutes ago, now it's kind of an excuse too, right? Like, Ah, if a meteorology school asked me I'll go to college. But you know, going back, the universe has basically told me all along I was going to be a businessman. So that's another thing too, if all the signs are pointing you towards a direction, stop going against the flow.

Adrienne MacIain 34:02

Absolutely. I really want to re-emphasize how important it is to go all-in. As a creation coach, I see this all the time, people come to me and they say, Hey, so I've got this side hustle, and it's just not taking off. Hmm. Maybe that's 'cause it's your side hustle, and you still think of it that way, and you still talk about it that way. If you think of it as a hobby, if you think of it as a side hustle, then you are not all-in on it. Now, I'm not saying that you can just jump in headfirst and not have something to support you while you're building up something. But at the same time, you really have to be all-in on the idea of all of this is just in the interest of making this happen. And you really have to make that bargain with the universe, like you said. And like you said, once you decide that, once you go all-in, it's amazing how doors start to open up now. They may not be the doors that you were looking for. They may not be the doors that you were expecting. But doors will start to open up. Absolutely. I see it all the time. Synchronicities, boom, boom, boom, boom, boom. As soon as you decide this is what I want. So I think this is a perfect segue to my little exercise, and I'm gonna have Julia do this.

Julia 35:17

I'm nervous. I don't know.

Joe 35:20

Probably the hand thing like this, I don't know if everybody could see it, but like, Oh, there's something good coming. But anyways, yeah.

Adrienne MacIain 35:28

I'm sorry, I'm messing with you Julia. It's actually really simple. So what I'm going to do is just have you close your eyes, if that's comfortable for you. Because I find that when you close your eyes, you can really visualize much more easily. And so what I'm going to do is have this little magic wand, okay. And when I wave my magic wand, all of your deepest desires will come true at once. And so you will be in your ideal, perfect world. And so I want you to then, you're going to sort of wake up in your ideal, perfect world, and just look around and tell me exactly what you see, what you can hear, taste, touch smell in this space. Okay? So I'm going to go ahead and wave... What's that?

Julia 36:12

My eyes still closed at this point? My eyes are closed, but I'm waking up.

Adrienne MacIain 36:17

But you're waking up in your ideal world and just telling me what you see. Because if you have your eyes open, I find what the temptation is, is to stay in the possible, like in the in the probable. You know what I'm saying? It's like you're looking around, you're seeing what already is, and that's influencing you. I want you to really go into what could be, what might be.

Julia 36:37

So, Dad, you should know the first thing that I see is this is a test. What's the first thing that I just saw when I shut my eyes? You should know it.

Joe 36:46


Julia 36:47

It is, it's a Miami blue porsche.

Adrienne MacIain 36:50

Describe it for us. What does is it look like?

Julia 36:53

Well, it's Miami blue, black rims. It's sitting right in front of, in the driveway of my house. It's a nice house. Pretty modern. Surprisingly, there's a lot of snow around. That's a surprise. I don't really like snow that much since I work in it. There is a waterfall to the side. I have a dog. It's a golden retriever. Also surprising. Maybe it's a golden doodle, because I do want that. So it could be that too. That's about it. Just a nice house, kind of in the middle of the woods, which is also surprising. But not too in the middle because I would I feel I would get murdered there, which is something I'm weird about also, but that's what I see.

Adrienne MacIain 37:35

Okay, so what can you hear in this space?

Julia 37:38

The waterfall.

Adrienne MacIain 37:40

So you hear just that nice little babble of the waterfall?

Julia 37:46

Maybe I get that from my dad. He always likes the water.

Adrienne MacIain 37:50

Just ground yourself in that sound for a second. Just hear that. You just feel that calming feeling that comes over you when you hear that, and you know, That's my home. I live here. This is all mine. I earned all of this.

Julia 38:09

Yeah, that would be nice. It's gonna take a lot of money though. So we got to keep pushing, Dad.

Adrienne MacIain 38:15

So then what else in this space, what in this life, in this perfect ideal situation, is bringing you meaning? You wake up in the morning, what do you look forward to doing every day that's just gonna, like, make an impact?

Julia 38:33

Well, I like to work. I don't know. So probably just work. I don't know.

Adrienne MacIain 38:38

What is it about the work though that feels really meaningful to you?

Julia 38:42

For me it's fun. Probably since I work with family, since I'm alongside my Dad, that's probably a lot of it as well.

Adrienne MacIain 38:48

Absolutely. So I want you to see, you're gonna have a little meeting with your dad. Okay.

Julia 38:53


Adrienne MacIain 38:54

And I want you to see that you've got, you've come up with an idea. Okay, this just came to you. You woke up and it just 'bing' right in your head. And you share it with him, and he's really impressed. And you can see this look on his face where he's like, Wow, I had never thought of that, that's amazing. And I just want you to feel for a moment when that feels like.

Julia 39:15

Feels good.

Adrienne MacIain 39:20

Absolutely. Absolutely. Is there anything in this space that you can smell?

Julia 39:32

In the space. Are we still in my house? Like he came to my house to have the meeting?

Adrienne MacIain 39:36

Yeah, let's say he came to you.

Julia 39:37

'Cause that's where I was, you came to me for the meeting.

Adrienne MacIain 39:40

That's right. 'Cause your house, you got the nicest house now. So he's coming to you.

Julia 39:44

I don't know. There's a candle that I have in the house, which is the candle I have in my room. So it smells like that. Smells nice. It's pleasant.

Adrienne MacIain 39:53

Can you describe it for us a little bit more, like what what is the smell?

Julia 39:56

The candle is 'mahogany teak wood.'

Adrienne MacIain 39:59


Julia 40:00

It's nice, it's fresh. No, that's... just, it's peaceful. I don't know, it's quiet. It's peaceful. I mean, that's not anything to do with the smell, but I don't know, it's just in the environment that I'm in.

Adrienne MacIain 40:18

So what, in the inside your house? So you're in your sort of living room here. Is it cozy? Is there a fireplace? Are there a lot of throw pillows? Or is it more of an open, airy space? Like what is it like in there?

Julia 40:32

That's open. There's a nice big screen TV, there is a fireplace, lots of candles. I like it to smell nice. It's like a nice gray couch, cozy, with some blankets. I like blankets. Yeah, so it's pretty open. It's modern. Yeah.

Adrienne MacIain 40:47


Julia 40:48


Adrienne MacIain 40:48

So I want you to think back, just in your memory, from this space. What had to happen for you to be able to afford this house?

Julia 40:59

A lot of hard work.

Adrienne MacIain 41:00

Absolutely. Absolutely. So what were the routines that you set up? What were the rituals, the daily things that you had to do to make sure that this happened for you?

Julia 41:13

I mean, I feel like everything that I do now, just not giving up on anything that we're already doing. Just to keep going. I don't know, what I'm imagining, I think is all doable at the rate that we're going. So, just everything we already have right now and just blowing it up.

Adrienne MacIain 41:32

So then I'm going to challenge you a little bit. I'm gonna ask you to add something in here that just seems insane. Like, everything you're looking at right now, it seems very possible to you, and that's great. And I completely agree that it is if you just keep doing what you're doing and keeping those habits and routines in place, you'll get all that stuff. But had something in there that you never expected. Just something amazing and wonderful that you never would have expected. What do you see?

Julia 41:59

So I mean, the first thing that came to my mind is something I really wouldn't want at my house, but I thought of a roller-coaster. I guess that means I just want to have fun.

Adrienne MacIain 42:10

Absolutely. Absolutely. So what's says, you know, aside from a roller coaster, like what says fun to you that you could like have in your home or near your home? It's just like, Wow, I can't believe I own this.

Julia 42:22

Okay, well would probably be a personal racetrack.

Joe 42:26

Oh, my God! I was just thinking racetrack!

Julia 42:32

Yeah, it would probably be that and a lot of fast cars. I think ever since I was little actually, at our old house, Dad, our Yellow House, it was a really long driveway. I was probably five or six at this time, I really didn't even know cars. But it was always my goal just to have the entire driveway just lined with a bunch of sports cars. So I guess this makes sense also, just to have a racetrack somewhere on my property, and just a whole garage full of sports cars.

Adrienne MacIain 43:01

Fantastic. So I want you to see yourself there. You're at this racetrack. Okay. You're, you just want to race, okay, and you come out and you got your friends and your family there and they're cheering for you. And they're, you know, giving you high fives. And I just want you to feel that feeling, for a moment, of victory.

Julia 43:23

I feel it. And the first thing I actually thought, though, is if Dad's over and we're racing, I probably won't beat him.

Adrienne MacIain 43:33

Well, this time you did, somehow!

Joe 43:36

Now is that a good thing or a bad thing?

Adrienne MacIain 43:38

I don't know.

Julia 43:40

I know, even in my dreams, I'm not being new, but that's okay. Um, but it feels good. It's just fun. It's fun. Everyone's smiling.

Adrienne MacIain 43:49

That's great. Okay, so you can open your eyes. How was that?

Julia 43:54

It was fun.

Joe 43:56

I'm actually, I was kind of a little jealous.

Julia 43:58

It's kind of sad because I opened my eyes. I have no racetrack.

Adrienne MacIain 44:03

Well, I'll tell you what, Joe, if you go to my website, there's a free walk-through of this guided meditation so you can download it and do it yourself if you want.

Julia 44:11

I'm curious. We're gonna have to do that.

Joe 44:12

So maybe what I'll do is I'll record it on Zoom, and I'll just send you the clip.

Adrienne MacIain 44:16

Perfect. Perfect. I would love that.

Julia 44:18

I feel like, I wonder if ours would compare at all. I mean, there's got to be water in his.

Joe 44:23

Yeah. So, I mean, I can tell you right now, I was kind of doing it, but my eyes were open.

Adrienne MacIain 44:27

Alright, well, you can close your eyes. And we're gonna do it then. We're gonna do it right now. Let's do this.

Joe 44:31

Okay, alright.

Adrienne MacIain 44:34

I got time, I don't know about you. All right.

Julia 44:36

We have time.

Adrienne MacIain 44:37

So I'm gonna wave my magic wand here. And 'poof,' you are now in your perfect ideal world. What's the first thing you see?

Joe 44:47

The ocean.

Adrienne MacIain 44:49

Okay, so now as soon as you say the ocean, I can smell it, I can hear it, I can hear those waves crashing. Do you hear anything else in the space?

Joe 45:00

So I hear seagulls. I really don't hear much other than just actually almost like pure quiet. Like the, like the Keys. Like, I don't know if you've ever been to Florida Keys, but it's like, yeah, it's just quiet. And it's not even waves. It's like water lapping.

Adrienne MacIain 45:24


Joe 45:25

On the shore, the birds, just very peaceful and tranquil.

Adrienne MacIain 45:32

My family loves to go to Anna Maria Island, so I totally know what you're talking about with the white sand and everything. So pretty. So what color is that water?

Joe 45:42

It's like turquoise.

Adrienne MacIain 45:44

Yeah. Do you feel the sand under your feet?

Joe 45:49